content marketing

Content Marketing

Useful content should be the core of your marketing


Marketing is impossible without great content

The purpose of content marketing is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behaviour. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

Regardless of the type of marketing, content marketing should be part of the process. Quality content can be found in all forms of marketing:

  • Social media marketing: Content marketing strategy comes before your social media strategy.
  • SEO: Search engines reward businesses that publish quality, consistent content.
  • PR: Successful PR strategies address issues readers care about, not their business.
  • Inbound marketing: Content is key to driving inbound traffic and leads.
  • Content strategy: Content strategy is part of most content marketing strategies.

Did you know…

80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.
Source: Roper Public Affairs

The Takeaway

Consumers have shut off traditional marketing. They own a DVR to skip television advertising, often ignore magazine advertising,
and have become adept at online surfing so they can take in information without noticing banners or buttons (making them irrelevant).
Smart marketers understand that traditional marketing is becoming less and less effective by the minute.

Make sure your website is telling the right story about your company.

Contact us to learn how we can make it happen.